How Often Should You Redesign Your Website?

Most sites need continuous improvement more than a dramatic rip-and-replace every three years.

This guide is part of the 66sites topical content system. It is written to help you make better decisions and to connect naturally to related services — not to keyword stuff.

Key takeaways

• Prioritize commercial intent and operational reality over vanity metrics.
• Fund maintenance and SEO continuously if you want compounding results.
• Choose platforms and page counts based on constraints, not trends.
• Avoid doorway pages, fake proof and ranking guarantees.

How this connects to 66sites

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Related resources

• /services/website-redesign/
• /website-rebuild/