Who Shopify is for
Shopify fits DTC product brands, retailers prioritizing checkout reliability, teams that want apps for email/SMS/reviews without hosting anxiety, and…
Read more →Shopify platform
Shopify Stores Tuned for Product Discovery & Checkout
Shopify is a hosted commerce platform built around selling products reliably: catalogs, payments, shipping rules, and an app ecosystem that keeps operations moving without you patching a PHP stack…
Overview
Shopify is a hosted commerce platform built around selling products reliably: catalogs, payments, shipping rules, and an app ecosystem that keeps operations moving without you patching a PHP stack every Tuesday. 66sites designs and develops Shopify storefronts — then maintains them monthly — for brands that want checkout confidence more than owning every server knob.
Where WordPress/WooCommerce emphasize CMS ownership, Shopify emphasizes operational simplicity. Theme customization still matters, but you work inside Liquid, Online Store 2.0 sections, and platform constraints. That is a feature when your team wants merchandising speed; it is a constraint when you need arbitrary application logic on the storefront.
We treat Shopify as a commerce OS, not a magic ranking machine. Design, theme engineering, app hygiene, and SEO architecture decide whether the store feels premium and measurable — the platform just gives you a strong checkout and admin baseline.
What we focus on for this page
Practical website, conversion and SEO work tailored to how your buyers actually decide.
Advantages
Hosted infrastructure and checkout reliability without self-managing servers for every update.Mature payments, shipping, and tax tooling for many…
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Trade-offs & limitations
Theme and Liquid customization has real ceilings; not every design idea is cheap to implement.App sprawl creates script weight, cost creep, and…
Read more →Selected website work
A look at website designs and layouts we build for service businesses — mockups and project types, not fabricated client claims.
Chicago Electrician Website Design
Dental Clinic Website Design
Dental Web Design
Electrician Website Agency 1
Emergency Electrician Website
Hire Dental Website Agency
Hire Freelance Dental Design
Hire Law Firm Website Design
Hire Plumbing Website Agency
Hvac Web Design California 1
Hvac Website Design Texas
Hvac Website Design Usa
Newyork Electrician Website Design
Personal Injury Website Design
Plumbing Web Design
Roofing Website Design Agency 1
Roofing Website Design Florida
Roofing Website Design Texas
Website Design Mockup
Website Design Mockup
Website Design Mockup
Wordpress Plumbing Website Design
Design capabilities
Shopify design is merchandising-first: collection storytelling, PDP trust, variant clarity, and mobile add-to-cart paths. We design section-based systems merchants can rearrange without breaking brand rules — avoiding theme demos full of leftover sections nobody uses.
Unlike Webflow marketing sites, Shopify visuals must respect cart and checkout states. Unlike WordPress service sites, the primary job is product understanding and purchase confidence — not lengthy practice-area essays.
Development capabilities
Development focuses on Online Store 2.0 themes, clean section schemas, and app discipline. We implement tracking carefully, keep third-party scripts lean, and QA cart, discounts, and shipping scenarios before launch.
When brands need more than themes allow, we discuss custom apps or headless approaches with clear cost trade-offs — not silent scope surprises.
SEO capabilities
Shopify SEO centers on collection architecture, unique product copy, blog/content support, and avoiding thin filtered URLs. Theme markup and metafields help editors maintain titles and descriptions.
Technical basics include sitemaps, canonical tags, and performance on PLP/PDP templates. Apps that inject heavy scripts can undo SEO gains — we treat that as part of the SEO conversation.
We do not promise rankings. We build crawlable, useful storefront architecture and iterate content monthly inside the subscription.
Maintenance
Shopify maintenance is theme updates, app audits, seasonal landing sections, and storefront bugfixes — not WordPress core patching, but still ongoing work. Checkout and tracking regressions get priority.
Monthly capacity absorbs promo pages, metafield improvements, and performance cleanups as the app stack evolves.
Pricing considerations
Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.
Starter
$199/year
For small businesses that need a professional site without a large upfront build.
- Professional multi-page website
- Managed hosting & SSL
- Security monitoring & backups
- Core plugin/theme updates
- Minor content updates
- Basic on-page SEO setup
- Analytics & Search Console
- Email support
Growth
$299/year
Best for local and service businesses ready to generate more leads every month.
- Everything in Starter
- Custom design & more pages
- Local SEO + GBP optimization
- Conversion-focused UX
- Ongoing content updates
- Landing page builds
- Performance optimization
- Monthly reporting & strategy call
Pro
$399/year
For growing brands that need ongoing development, SEO and conversion work.
- Everything in Growth
- Custom development hours
- Advanced technical & content SEO
- Multiple landing pages
- Ecommerce capabilities
- Priority support
- Integrations & automations
- Dedicated account manager
Enterprise
Custom
Large sites, complex integrations, multi-location brands and custom applications.
- Custom applications & platforms
- Advanced integrations
- Large or multi-site ecosystems
- Ecommerce at scale
- Dedicated support team
- Advanced SEO programs
- Custom SLAs
- Quarterly roadmap planning
Shopify bills its own plan tiers, apps, and payment processing. Those fees are paid to Shopify and app vendors — not included in the 66sites subscription.
66sites covers theme design/development, storefront engineering, maintenance, and SEO care on our yearly plans (from $199/year Starter through Enterprise). Growth or Pro is typical for real catalogs; setup fees cover launches and migrations.
Why hire 66sites for Shopify
Shopify makes launching easy; making a store fast, on-brand, and measurable still takes design systems and engineering judgment. Apps alone rarely produce a coherent experience.
A subscription keeps theme and merchandising improvements continuous through seasonal campaigns — instead of hiring a freelancer only when something breaks mid-promotion.
In-depth details
Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.
Who Shopify is for
Shopify fits DTC product brands, retailers prioritizing checkout reliability, teams that want apps for email/SMS/reviews without hosting anxiety, and operators who prefer Shopify admin over WordPress plugin maintenance.
It is less ideal when you need deep content CMS behavior WordPress handles better, complex B2B portals better served by custom apps, or highly unusual checkout flows that fight Shopify’s model. Hydrogen/headless can extend Shopify — at higher engineering cost.
Advantages
- Hosted infrastructure and checkout reliability without self-managing servers for every update.
- Mature payments, shipping, and tax tooling for many product businesses.
- App ecosystem for email/SMS, reviews, subscriptions, and merchandising workflows.
- Online Store 2.0 sections let merchants edit layouts without full developer cycles for every change.
- Strong default path for product and collection SEO when content and IA are solid.
- Clear separation of platform fees versus agency build/care fees — easier budgeting conversations.
- Path to headless (Hydrogen) when a brand outgrows theme constraints.
Trade-offs & limitations
- Theme and Liquid customization has real ceilings; not every design idea is cheap to implement.
- App sprawl creates script weight, cost creep, and conflicting behaviors at checkout.
- Transaction fees and plan tiers are Shopify’s pricing — separate from agency cost.
- Complex content marketing sites can feel cramped compared with WordPress or Webflow CMS models.
- Some advanced B2B or custom workflow needs require apps or custom apps — not theme tweaks alone.
- Migrating away means exporting products/customers and rebuilding UX elsewhere.
Security
Shopify hosts the core platform; your risk concentrates on staff access, app permissions, phishing, and theme code quality. We enforce least privilege and careful app installs.
Custom theme or app code still needs review — hosted does not mean “nothing can go wrong.”
Performance
Theme weight, image sizes, and app scripts dominate Shopify performance. We prune unused apps and keep section JS intentional.
Checkout is largely platform-owned; storefront speed is where agency engineering still moves the needle.
Migration
Migrations onto Shopify include product/customer imports, URL redirects, payment/shipping setup, and theme rebuilds for brand parity. Historical order nuance varies by source platform.
Leaving Shopify for WooCommerce or a custom stack is planned the same way: inventory of what must transfer versus what should be redesigned.
Frequently asked questions
Straight answers about scope, pricing, ownership and what a subscription includes for this page.
Do we need Shopify Plus?
Only when volume, checkout customization, or operational features justify it. Many brands thrive on standard plans with strong theme work. We advise based on requirements, not prestige.
Can you customize the Shopify checkout?
Within Shopify’s rules and plan capabilities. Deep checkout changes may require Plus or alternative approaches — we scope honestly.
Will you install every app marketing requests?
No. We evaluate performance, cost, and overlap. Fewer good apps beat a stack that slows the storefront.
Can Shopify handle content marketing well?
Adequately for many brands via blog and pages. If content CMS depth is the main job, WordPress or Webflow may fit better alongside or instead.
Do you build Hydrogen / headless Shopify?
When the brand needs it and accepts higher engineering cost. Most stores should master a solid theme first.
Can you migrate from WooCommerce to Shopify?
Yes. Expect product/customer mapping, redirects, and a theme rebuild — plus payment and shipping reconfiguration.
Does Shopify guarantee better SEO than WordPress?
No. Both can support strong SEO. Outcomes depend on architecture, content, and competition — not the platform logo.
What does 66sites do after a Shopify launch?
Theme iteration, app hygiene, promo sections, performance care, and SEO improvements under your plan — with Shopify platform fees remaining separate.
Want a Shopify store that feels premium — and stays maintained?
Theme systems, app discipline, and monthly care while Shopify handles hosted checkout.