Problems this service solves
Aging design that undermines trust even when the underlying offer is strong.URL chaos from years of campaigns, seasonal pages and abandoned…
Read more →Website Redesign
Website Redesign That Improves Conversions Without Killing SEO
Website redesign is not “make it pretty again.” It is a controlled replacement or deep refresh of an existing property that already has URLs, backlinks, analytics history and — sometimes — hard-won…
What this service is for
Website redesign is not “make it pretty again.” It is a controlled replacement or deep refresh of an existing property that already has URLs, backlinks, analytics history and — sometimes — hard-won organic visibility. The job is to improve UX and conversion while protecting what already works.
The classic failure mode is a big-bang visual reboot that changes every URL, drops content sections Google indexed and launches without a redirect map. Traffic dips, then leadership blames “SEO” instead of the migration.
66sites approaches redesign as migration-aware product work: inventory what ranks and converts, redesign templates intentionally, map redirects, preserve critical content intent and keep post-launch monitoring inside your subscription.
What we focus on for this page
Practical website, conversion and SEO work tailored to how your buyers actually decide.
Our approach at 66sites
We begin with an inventory: top landing pages by conversions and organic traffic, backlink targets, index coverage issues and brand constraints…
Read more →
What’s included
Pre-redesign SEO & conversion auditIdentify pages and patterns that must survive or intentionally change.URL & redirect mappingDocument old→new paths…
Read more →Selected website work
A look at website designs and layouts we build for service businesses — mockups and project types, not fabricated client claims.
Chicago Electrician Website Design
Dental Clinic Website Design
Dental Web Design
Electrician Website Agency 1
Emergency Electrician Website
Hire Dental Website Agency
Hire Freelance Dental Design
Hire Law Firm Website Design
Hire Plumbing Website Agency
Hvac Web Design California 1
Hvac Website Design Texas
Hvac Website Design Usa
Newyork Electrician Website Design
Personal Injury Website Design
Plumbing Web Design
Roofing Website Design Agency 1
Roofing Website Design Florida
Roofing Website Design Texas
Website Design Mockup
Website Design Mockup
Website Design Mockup
Wordpress Plumbing Website Design
How this connects to growth & SEO
Redesign SEO risk concentrates in URL changes, deleted sections, slower templates and broken internal links. Our process treats those as first-class engineering tasks.
After launch we watch index coverage and query landing pages so we can restore intent matches quickly — still without promising a specific rank recovery timeline.
Who this is for
Companies whose current site underperforms on trust or conversion but already has traffic, listings or backlinks worth protecting — including teams burned by a previous redesign that erased organic gains.
How it works
- Inventory & risk review. Catalog URLs, traffic, conversions, tech debt and brand needs.
- Redesign brief. Define what changes, what stays and success criteria beyond aesthetics.
- Design & build. New templates in staging with migration content loaded.
- Redirect & QA. Map paths, test forms/tracking, compare critical content parity.
- Controlled launch. Cutover with monitoring and rollback awareness.
- Stabilize. Fix crawl/UX issues discovered in the first weeks.
- Grow. Expand content and CRO on the healthier foundation.
Pricing
Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.
Starter
$199/year
For small businesses that need a professional site without a large upfront build.
- Professional multi-page website
- Managed hosting & SSL
- Security monitoring & backups
- Core plugin/theme updates
- Minor content updates
- Basic on-page SEO setup
- Analytics & Search Console
- Email support
Growth
$299/year
Best for local and service businesses ready to generate more leads every month.
- Everything in Starter
- Custom design & more pages
- Local SEO + GBP optimization
- Conversion-focused UX
- Ongoing content updates
- Landing page builds
- Performance optimization
- Monthly reporting & strategy call
Pro
$399/year
For growing brands that need ongoing development, SEO and conversion work.
- Everything in Growth
- Custom development hours
- Advanced technical & content SEO
- Multiple landing pages
- Ecommerce capabilities
- Priority support
- Integrations & automations
- Dedicated account manager
Enterprise
Custom
Large sites, complex integrations, multi-location brands and custom applications.
- Custom applications & platforms
- Advanced integrations
- Large or multi-site ecosystems
- Ecommerce at scale
- Dedicated support team
- Advanced SEO programs
- Custom SLAs
- Quarterly roadmap planning
Most redesigns fit Growth ($299/year) or Pro ($399/year) because migration work and template rebuilds are heavier than a greenfield brochure. Starter ($199/year) may cover light refreshes on a small site. Enterprise applies to multi-site or complex CMS estates. Setup fees usually apply and cover the redesign sprint; ongoing plan covers stabilization and growth.
Why choose 66sites
- Subscription delivery so maintenance and SEO continue after launch
- Design, development, and SEO owned by one accountable team
- Transparent scope — no ranking guarantees or invented proof points
- Platform guidance that prefers the lightest stack that meets your goals
In-depth details
Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.
Problems this service solves
- Aging design that undermines trust even when the underlying offer is strong.
- URL chaos from years of campaigns, seasonal pages and abandoned experiments.
- CMS themes so tangled that visual changes require risky full rebuilds.
- Stakeholders wanting a clean slate without understanding SEO continuity costs.
- Lost lead forms, tracking pixels and thank-you pages during cutover.
- Content regressions — thinner pages replacing detailed service copy that used to rank.
- No post-launch ownership to fix crawl errors and conversion leaks after go-live.
Our approach at 66sites
We begin with an inventory: top landing pages by conversions and organic traffic, backlink targets, index coverage issues and brand constraints. Redesign scope is shaped by that inventory — not by a blank moodboard.
New templates are designed and developed with redirect planning, content migration checklists and parity reviews for money pages. Launch includes Search Console and analytics monitoring windows, not a champagne handoff.
The subscription continues after redesign so we can repair soft 404s, refine UX and expand SEO pages without waiting for another capital project.
What’s included
Pre-redesign SEO & conversion audit
Identify pages and patterns that must survive or intentionally change.
URL & redirect mapping
Document old→new paths before cutover; implement and verify redirects.
Template redesign
Modern UX for priority templates with clearer offers and CTAs.
Content migration plan
Move, merge or retire pages with intent continuity notes.
Tracking & form continuity
Preserve or upgrade conversion instrumentation through launch.
Post-launch monitoring window
Watch coverage, 404s and key conversions; fix regressions quickly.
Ongoing iteration
Monthly improvements once the new foundation is stable.
Frequently asked questions
Straight answers about scope, pricing, ownership and what a subscription includes for this page.
Will a redesign hurt our Google rankings?
Any material change can move rankings — up or down. We reduce risk with URL mapping, content parity for money pages and post-launch monitoring. We do not guarantee rankings will stay identical.
Can we keep our existing URLs?
Often yes, and it’s usually preferable for SEO continuity. When URLs must change for clarity or platform constraints, redirects are mandatory — not optional.
Should we redesign or just optimize the current theme?
If the theme/architecture blocks performance, accessibility or editor workflow, a redesign (or rebuild) is cheaper long-term. If structure is sound, CRO and content may beat a full visual reboot.
How long does a redesign take?
Depends on page count, integrations and decision speed. We phase launches when needed so high-value templates ship first instead of waiting on every archive page.
What content do we need to provide?
At minimum: current offers, proof points, service descriptions and brand assets. We help restructure; we don’t invent regulated claims or fabricated testimonials.
Do you redesign on the same platform?
Sometimes. Platform changes (e.g., aging builder → WordPress) can be part of redesign when maintenance or SEO needs demand it. Migrations add scope and are priced accordingly.
How do you handle blog and resource URLs?
We inventory indexed content and avoid casually 404’ing articles with inbound links. Merge/redirect strategies are documented when consolidation is healthier than perfect URL nostalgia.
What happens in the months after launch?
Stabilization first: fix errors and conversion leaks. Then content, technical SEO and CRO continue under your plan so the redesign becomes a growth platform, not a one-time event.
Redesign without the migration hangover
Modern UX with redirect discipline, content parity and post-launch ownership.