WordPress Development

WordPress Development for Businesses That Need Control

WordPress development at 66sites means building a WordPress site as a product: custom theme or block theme patterns, disciplined plugin choices, editor workflows that match how your team actually…

website design for doctors
1 plan Design, care & SEO together
$199+ Transparent yearly pricing
Monthly Updates, security & support
Honest No fabricated rankings

What this service is for

WordPress development at 66sites means building a WordPress site as a product: custom theme or block theme patterns, disciplined plugin choices, editor workflows that match how your team actually publishes and hosting that can survive traffic spikes.

Bloated multipurpose themes and random plugin stacks create the opposite of control — update anxiety, slow pages and security surface area nobody inventoried. We prefer lean themes, purposeful plugins and custom fields or blocks for the content shapes you repeat.

WordPress shines when marketing needs frequent edits without opening tickets for every sentence. Our builds make that true, then keep the site healthy under WordPress-aware maintenance inside your subscription.

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What we focus on for this page

Practical website, conversion and SEO work tailored to how your buyers actually decide.

Problems this service solves

Multipurpose themes fighting every custom layout request.Plugin conflicts that appear only after auto-updates.Editors breaking design because fields…

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Our approach at 66sites

We scope WordPress around content models first: which entities exist (services, locations, team, resources) and how editors should update them. Then…

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What’s included

WordPress architecture planTheme approach, plugin shortlist, content types and editor roles.Custom theme or block patternsTemplates matched to design…

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How this connects to growth & SEO

WordPress SEO succeeds when templates expose crawlable content, logical internal links and metadata fields editors actually use.

We wire those foundations during development so later content and local SEO programs aren’t blocked by theme limitations.

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Who this is for

Service businesses, professional firms and content-driven brands that want WordPress’s editorial flexibility without inheriting theme-marketplace chaos.

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How it works

  1. Requirements & content model. Map pages, entities and editor personas.
  2. Environment setup. Staging, backups baseline, access control.
  3. Build templates. Implement designs as maintainable WordPress patterns.
  4. Integrate & QA. Forms, tracking, accessibility and performance checks.
  5. Launch. DNS/hosting cutover with monitoring.
  6. Operate. Updates, security and backlog development under plan.

Pricing

Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.

Starter

$199/year

For small businesses that need a professional site without a large upfront build.

  • Professional multi-page website
  • Managed hosting & SSL
  • Security monitoring & backups
  • Core plugin/theme updates
  • Minor content updates
  • Basic on-page SEO setup
  • Analytics & Search Console
  • Email support
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Pro

$399/year

For growing brands that need ongoing development, SEO and conversion work.

  • Everything in Growth
  • Custom development hours
  • Advanced technical & content SEO
  • Multiple landing pages
  • Ecommerce capabilities
  • Priority support
  • Integrations & automations
  • Dedicated account manager
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Enterprise

Custom

Large sites, complex integrations, multi-location brands and custom applications.

  • Custom applications & platforms
  • Advanced integrations
  • Large or multi-site ecosystems
  • Ecommerce at scale
  • Dedicated support team
  • Advanced SEO programs
  • Custom SLAs
  • Quarterly roadmap planning
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Custom WordPress builds usually start on Growth ($299/year) or Pro ($399/year). Very small brochure WordPress sites may fit Starter ($199/year). Enterprise covers multisite, complex membership or heavy integration estates. Setup fees reflect build complexity and migration needs.

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Platforms we use

We recommend the lightest stack that can hit your goals — then we maintain it properly.

Why choose 66sites

  • Subscription delivery so maintenance and SEO continue after launch
  • Design, development, and SEO owned by one accountable team
  • Transparent scope — no ranking guarantees or invented proof points
  • Platform guidance that prefers the lightest stack that meets your goals

In-depth details

Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.

Problems this service solves

  • Multipurpose themes fighting every custom layout request.
  • Plugin conflicts that appear only after auto-updates.
  • Editors breaking design because fields are free-form HTML dumps.
  • Security exposure from abandoned plugins and weak admin hygiene.
  • Slow Time to First Byte from cheap hosting plus heavy page builders.
  • No staging, so WooCommerce or form changes get tested in production.
  • SEO plugins installed without anyone owning titles, schema or sitemaps.

Our approach at 66sites

We scope WordPress around content models first: which entities exist (services, locations, team, resources) and how editors should update them. Then we implement templates and fields that enforce structure.

Security and performance are build requirements, not afterthoughts: least-privilege access, limited plugin set, caching strategy and image discipline. Staging is standard for meaningful changes.

Post-launch, WordPress maintenance, content SEO and selective development share one backlog so the CMS remains an asset instead of a liability.

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What’s included

WordPress architecture plan

Theme approach, plugin shortlist, content types and editor roles.

Custom theme or block patterns

Templates matched to design without multipurpose bloat.

Editor-friendly fields

ACF/blocks/patterns structured for safe publishing.

Forms & integrations

CRM, email and scheduling hooks appropriate to your stack.

SEO field foundations

Title/meta controls, sitemap readiness, schema hooks where useful.

Staging workflow

Safe testing path for updates and feature work.

Ongoing WP development

Monthly capacity for enhancements and technical debt reduction.

Frequently asked questions

Straight answers about scope, pricing, ownership and what a subscription includes for this page.

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Do you use page builders like Elementor?

Selectively. Builders can accelerate marketing pages but often hurt performance and long-term maintainability. We choose them deliberately with budgets — or prefer block themes/Bricks-style approaches when performance matters.

Can you migrate from Squarespace/Wix to WordPress?

Yes when WordPress is the right destination. Migrations include content moves, URL mapping and redirect verification.

How do you handle WordPress security?

Hardening basics, update discipline, least privilege, monitoring and backups. No tool replaces patch hygiene and access control.

Will marketing be able to edit without breaking the site?

That’s a primary goal. Structured fields and locked patterns reduce layout breakage compared to freeform builders.

Do you support WooCommerce on the same build?

When ecommerce is in scope, yes — with store-aware performance and checkout QA. Pure brochure sites don’t get Woo bolted on “just in case.”

What’s included after launch?

WordPress maintenance depth depends on plan: updates, backups, monitoring, content edits and SEO tasks as scoped.

Can you work with our existing hosting?

Often. If hosting can’t support staging, caching or PHP versions we need, we’ll recommend managed options — including 66sites hosting where appropriate.

Do you lock us into proprietary themes we can’t leave?

We avoid hostage themes. Deliverables and handoff expectations are documented so you retain practical ownership.

Want WordPress without the bloat?

Lean custom development with editor-friendly fields and monthly care.

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