Problems this service solves
Category pages that are product grids with no unique guidance.Duplicate product content syndicated from manufacturers.Facet/filter URLs flooding the…
Read more →Ecommerce SEO
Ecommerce SEO for Product & Category Rankings
Ecommerce SEO grows organic discovery for categories, products and supporting content — fixing taxonomy problems, thin/duplicate templates, internal linking and technical issues unique to large catalogs.
What this service is for
Ecommerce SEO grows organic discovery for categories, products and supporting content — fixing taxonomy problems, thin/duplicate templates, internal linking and technical issues unique to large catalogs.
Unlike general on-page SEO for service businesses, ecommerce SEO wrestles with faceted navigation, SKU duplication, variant URLs and merchandising constraints on Shopify or WooCommerce.
66sites pairs ecommerce SEO with store development/maintenance so recommendations can be implemented in theme templates and product workflows.
What we focus on for this page
Practical website, conversion and SEO work tailored to how your buyers actually decide.
Our approach at 66sites
We prioritize category architecture and unique copy where demand exists, then product detail improvements for head terms and margin-important SKUs —…
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What’s included
Catalog SEO auditTaxonomy, duplicates, index bloat, template gaps.Category strategyPriority collections/categories with unique content plans.Product…
Read more →Selected website work
A look at website designs and layouts we build for service businesses — mockups and project types, not fabricated client claims.
Chicago Electrician Website Design
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Website Design Mockup
Website Design Mockup
Website Design Mockup
Wordpress Plumbing Website Design
How this connects to growth & SEO
Ecommerce SEO compounds when merchandising, content and technical templates align — which is why subscription delivery beats orphaned audits.
We stay honest about competitive retail SERPs and never promise rank screenshots as a service outcome.
Who this is for
Shopify and WooCommerce merchants with meaningful catalogs who want organic growth beyond paid acquisition — not tiny shops with five products and no search demand.
How it works
- Crawl the catalog reality. Index bloat and template issues.
- Prioritize revenue categories. Focus where demand × margin matter.
- Fix technical traps. Facets, duplicates, sitemaps.
- Enrich templates/copy. Unique helpful content.
- Link & measure. Organic landing quality and revenue assist.
- Iterate. Expand winners SKU-by-SKU/category-by-category.
Pricing
Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.
Starter
$199/year
For small businesses that need a professional site without a large upfront build.
- Professional multi-page website
- Managed hosting & SSL
- Security monitoring & backups
- Core plugin/theme updates
- Minor content updates
- Basic on-page SEO setup
- Analytics & Search Console
- Email support
Growth
$299/year
Best for local and service businesses ready to generate more leads every month.
- Everything in Starter
- Custom design & more pages
- Local SEO + GBP optimization
- Conversion-focused UX
- Ongoing content updates
- Landing page builds
- Performance optimization
- Monthly reporting & strategy call
Pro
$399/year
For growing brands that need ongoing development, SEO and conversion work.
- Everything in Growth
- Custom development hours
- Advanced technical & content SEO
- Multiple landing pages
- Ecommerce capabilities
- Priority support
- Integrations & automations
- Dedicated account manager
Enterprise
Custom
Large sites, complex integrations, multi-location brands and custom applications.
- Custom applications & platforms
- Advanced integrations
- Large or multi-site ecosystems
- Ecommerce at scale
- Dedicated support team
- Advanced SEO programs
- Custom SLAs
- Quarterly roadmap planning
Ecommerce SEO typically requires Growth ($299/year) at minimum; Pro ($399/year) for larger catalogs or faster velocity. Enterprise for very large SKU estates. Setup fees may cover initial technical cleanup. Platform fees remain separate.
Why choose 66sites
- Subscription delivery so maintenance and SEO continue after launch
- Design, development, and SEO owned by one accountable team
- Transparent scope — no ranking guarantees or invented proof points
- Platform guidance that prefers the lightest stack that meets your goals
In-depth details
Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.
Problems this service solves
- Category pages that are product grids with no unique guidance.
- Duplicate product content syndicated from manufacturers.
- Facet/filter URLs flooding the index.
- Orphan products with no internal links.
- Thin tags/collections created for merchandising convenience.
- Out-of-stock URLs mishandled.
- Blog content that never links to money collections.
Our approach at 66sites
We prioritize category architecture and unique copy where demand exists, then product detail improvements for head terms and margin-important SKUs — not rewriting 50k pages on day one.
Technical hygiene for facets, canonicals and sitemaps is non-negotiable. Content programs support buying guides that feed collections.
Merchandising and SEO share a taxonomy language so short-term campaigns don’t permanently wreck information architecture.
What’s included
Catalog SEO audit
Taxonomy, duplicates, index bloat, template gaps.
Category strategy
Priority collections/categories with unique content plans.
Product page patterns
Modules for unique value beyond manufacturer copy.
Facet/indexation rules
Prevent crawl traps.
Internal linking for commerce
Guides ↔ collections ↔ products.
Template collaboration
Theme changes that unlock SEO.
Ongoing ecommerce SEO backlog
Monthly shipping cadence.
Frequently asked questions
Straight answers about scope, pricing, ownership and what a subscription includes for this page.
Should every product have unique copy?
Ideally for products you want to rank, yes. Huge catalogs need prioritization — start where demand and margin justify effort.
Do you guarantee page-one product rankings?
No. Competitive retail SERPs depend on many factors including price and assortment.
Can you fix faceted navigation SEO?
Often yes via canonical/noindex/parameter strategies appropriate to the platform — implemented with dev support.
Is ecommerce SEO different on Shopify vs Woo?
Principles share; constraints differ. Shopify apps/themes and Woo plugins create different technical footprints.
Do you create buying guides?
Yes as part of SEO content supporting collections — when they help shoppers and internal links.
What about marketplace SEO (Amazon)?
Out of scope here. We focus on your owned storefront organic search.
Will SEO conflict with merchandising apps?
Sometimes. We call out apps that create duplicate paths or script bloat.
How do you measure success?
Organic sessions to collections/PDPs, revenue assisted by organic, index coverage health — not vanity keyword counts alone.
Grow organic catalog discovery
Ecommerce SEO for categories, products and technical hygiene — implemented in your store.