Problems this service solves
Unique workflows shoehorned into CMS plugins that weren’t designed for them.No automated tests around business-critical calculations or…
Read more →Custom Development
Custom Web Development When Templates Aren’t Enough
Custom web development covers purposeful software on the web: client portals, configurators, booking engines, internal tools with public faces, headless front ends and workflow automation that CMS…
What this service is for
Custom web development covers purposeful software on the web: client portals, configurators, booking engines, internal tools with public faces, headless front ends and workflow automation that CMS themes cannot express cleanly.
Forcing unique business logic into page builders creates fragile spaghetti. Custom development is appropriate when the workflow is the product — not when you merely dislike a theme’s header.
66sites pairs custom builds with subscription maintenance so the application doesn’t become an orphan repo after launch. Marketing website care and app care can live in one accountable relationship when scoped clearly.
What we focus on for this page
Practical website, conversion and SEO work tailored to how your buyers actually decide.
Our approach at 66sites
We separate must-have workflow requirements from nice-to-have UI wishes. Architecture choices (Laravel, Next.js, headless CMS, etc.) follow those…
Read more →
What’s included
Product discoveryUser stories, constraints and success metrics for the custom workflow.Architecture recommendationStack choices with trade-offs…
Read more →Selected website work
A look at website designs and layouts we build for service businesses — mockups and project types, not fabricated client claims.
Chicago Electrician Website Design
Dental Clinic Website Design
Dental Web Design
Electrician Website Agency 1
Emergency Electrician Website
Hire Dental Website Agency
Hire Freelance Dental Design
Hire Law Firm Website Design
Hire Plumbing Website Agency
Hvac Web Design California 1
Hvac Website Design Texas
Hvac Website Design Usa
Newyork Electrician Website Design
Personal Injury Website Design
Plumbing Web Design
Roofing Website Design Agency 1
Roofing Website Design Florida
Roofing Website Design Texas
Website Design Mockup
Website Design Mockup
Website Design Mockup
Wordpress Plumbing Website Design
How this connects to growth & SEO
Marketing surfaces attached to custom apps still need SSR/SSG or hybrid rendering decisions for SEO. We plan those deliberately when organic acquisition matters.
Application routes that shouldn’t be indexed get explicit controls so crawl budget isn’t wasted on utility URLs.
Who this is for
Organizations whose competitive advantage or operations depend on a web workflow templates can’t express — and who want engineering continuity after v1 ships.
How it works
- Discover. Map workflows, data and compliance constraints.
- Architect. Choose stack and define MVP boundaries.
- Build MVP. Deliver the smallest useful workflow end-to-end.
- Harden. Security review, logging and operational basics.
- Launch. Deploy with monitoring and support plan.
- Iterate. Backlog-driven enhancements under subscription.
Pricing
Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.
Starter
$199/year
For small businesses that need a professional site without a large upfront build.
- Professional multi-page website
- Managed hosting & SSL
- Security monitoring & backups
- Core plugin/theme updates
- Minor content updates
- Basic on-page SEO setup
- Analytics & Search Console
- Email support
Growth
$299/year
Best for local and service businesses ready to generate more leads every month.
- Everything in Starter
- Custom design & more pages
- Local SEO + GBP optimization
- Conversion-focused UX
- Ongoing content updates
- Landing page builds
- Performance optimization
- Monthly reporting & strategy call
Pro
$399/year
For growing brands that need ongoing development, SEO and conversion work.
- Everything in Growth
- Custom development hours
- Advanced technical & content SEO
- Multiple landing pages
- Ecommerce capabilities
- Priority support
- Integrations & automations
- Dedicated account manager
Enterprise
Custom
Large sites, complex integrations, multi-location brands and custom applications.
- Custom applications & platforms
- Advanced integrations
- Large or multi-site ecosystems
- Ecommerce at scale
- Dedicated support team
- Advanced SEO programs
- Custom SLAs
- Quarterly roadmap planning
Custom application work typically requires Pro ($399/year) or Enterprise, often with a setup fee for MVP construction. Growth ($299/year) may support lighter custom modules attached to a marketing site. Starter ($199/year) is rarely enough for true custom apps. We scope honestly before kickoff.
Why choose 66sites
- Subscription delivery so maintenance and SEO continue after launch
- Design, development, and SEO owned by one accountable team
- Transparent scope — no ranking guarantees or invented proof points
- Platform guidance that prefers the lightest stack that meets your goals
In-depth details
Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.
Problems this service solves
- Unique workflows shoehorned into CMS plugins that weren’t designed for them.
- No automated tests around business-critical calculations or permissions.
- Vendor lock-in from opaque freelancers with undocumented code.
- Security gaps in authentication, uploads or role handling.
- Marketing site and application drifting into separate unmanaged stacks.
- Scope that expands silently without product prioritization.
Our approach at 66sites
We separate must-have workflow requirements from nice-to-have UI wishes. Architecture choices (Laravel, Next.js, headless CMS, etc.) follow those requirements and your team’s ability to operate the stack.
We build with maintainability: clear modules, environment config, staging and documentation. Features ship in slices against a prioritized backlog.
Subscription plans fund ongoing enhancement and security updates so custom software stays aligned with changing operations.
What’s included
Product discovery
User stories, constraints and success metrics for the custom workflow.
Architecture recommendation
Stack choices with trade-offs documented.
Iterative development
Shipped slices with reviewable demos.
Auth & permissions
Appropriate access control for customer or staff roles.
API/integrations
Connect CRMs, payments or data sources when required.
Staging & deploy path
Predictable releases rather than FTP roulette.
Ongoing engineering lane
Monthly capacity for fixes and roadmap items.
Frequently asked questions
Straight answers about scope, pricing, ownership and what a subscription includes for this page.
How do I know I need custom development vs WordPress?
If core value is content/lead-gen, start with a CMS. If core value is a unique interactive workflow, permissions model or data pipeline, custom development is likely justified.
Which stacks do you use?
Commonly Laravel, Next.js/React and headless CMS patterns. We pick for maintainability and fit — not résumé padding.
Will we own the intellectual property?
Ownership terms are contractual. We don’t build hostage platforms; handoff expectations are explicit.
Do you provide product management?
We help prioritize MVP slices and technical trade-offs. Organizational product ownership still sits with your team.
How do you handle security for custom apps?
Secure defaults, dependency updates, least privilege, secrets management and staging discipline. Formal pen tests can be coordinated when required.
Can custom apps connect to our marketing site?
Yes — shared design systems, SSO-ish patterns where appropriate or clear cross-links. We avoid accidental duplicate content issues.
What if requirements change mid-build?
Expected. We use backlog reprioritization; major expansions may adjust setup fees or plan tier.
Do you guarantee uptime percentages?
We implement monitoring and solid hosting practices. Formal SLAs depend on plan/infrastructure and are documented — not casually advertised as marketing fluff.
Templates can’t express your workflow?
Custom web development with architecture discipline and monthly engineering continuity.